Estimate earnings per sponsored post
*Estimates based on market influencer rates (CPM) & engagement.
TikTok Money Calculator: How Much Can You Earn?
Are you wondering how much your favorite creators make? Or perhaps you are building your own following and want to know what your potential earnings look like?
The Your Free Calculators TikTok Money Calculator is designed to give you a realistic estimate of your earning potential as an influencer. By analyzing follower counts and engagement metrics, our tool provides an estimated price range for sponsored posts.
How to Calculate TikTok Earnings
Unlike YouTube, which pays creators directly through ad revenue share (AdSense), TikTok earnings are more diversified. Most income comes from Influencer Marketing and Brand Sponsorships.
To use our tool:
- Enter the total Number of Followers.
- (Optional) Enter the Total Likes to help us gauge engagement quality.
- Click Calculate to see your estimated earnings range per video.
3 Factors That Determine Your Income
Follower count is important, but it isn’t the only metric brands look at.
1. Engagement Rate
This is the “Golden Metric.” A user with 10,000 followers who gets 2,000 likes per video (20% engagement) is often more valuable to a brand than a user with 100,000 followers who only gets 1,000 likes (1% engagement). High engagement proves your audience trusts you.
2. Niche and Audience
Not all followers are worth the same amount. Niches like Finance, Tech, and Real Estate typically command higher pay rates (CPM) because the products being sold are more expensive. Entertainment or Dance niches often have lower rates but higher viral potential.
3. The “Creator Fund” vs. Sponsorships
- TikTok Creator Fund: This pays pennies. You might earn $0.02 to $0.04 for every 1,000 views. You need millions of views to make a living this way.
- Brand Sponsorships: This is where the real money is. Even a micro-influencer (10k-50k followers) can charge $100 – $500 for a single video integration.
Frequently Asked Questions
How many followers do I need to get paid?
Technically, you can join the Creator Fund at 10,000 followers. However, you can start getting brand deals with as few as 1,000 followers if your engagement is high and your niche is specific.
Is this calculator 100% accurate?
No online calculator is perfect because earnings depend on your negotiation skills. This tool provides a market estimate based on current industry standards for sponsored content rates.
Does TikTok pay more than YouTube?
Generally, no. YouTube pays significantly higher for ad revenue. However, TikTok videos are shorter and easier to produce, allowing creators to scale their volume faster.
